The Stimulus Package Includes Billions for the USPS … Here’s Why it Matters
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The $2 trillion dollar federal Cares Act helps workers, smaller businesses and industries survive the current pandemic. And the USPS is getting some relief as well, according to Al Root in Barron’s. “The government wants to ensure mail and packages...
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Direct is the New Digital When it Comes to Customer Mail
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Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
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Marketing Mail Rates Poised to Rise; Here’s What to Do Now
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Marketing mailers, the rate changes are coming. The USPS has filed proposed 2020 rate changes with the Postal Regulatory Commission. If approved, they’ll go into effect on January 26, 2020. Already approved by the Board of Governors (which for the...
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Finally, a Quorum at the USPS Board of Governors
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It’s happened, for the first time in almost five years. The Postal Service has enough members on its Board of Governors to reach a quorum. And that’s good news for an organization badly in need of urgent reform. According to...
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Big Changes Could Be Looming for Postal Customers
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Always an area for speculation and consternation, the USPS is keeping us guessing on what will be included in their 10-year plan to Congress on long-time survivability. In the meantime, businesses should be prepared for some potential short-terms changes, including...
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What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)
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Oops.That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by...
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2019 Shipping Rate Increases at a Glance
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It’s that time of year again when all the major shipping carriers announce their new rates. This year, according to Christopher Vaughn in Mailing Systems Technology, rates are going up across the board. “But in the case of USPS,” Vaughn...
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Will the USPS Go Broke in Five Years?
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Just how bad are things at the USPS? According to the news out of Washington, the Postal Service just reported a massive $2.1 billion net loss for Q2 of this year. To put that into perspective, that’s half of the...
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Is the USPS About to Penalize Efficient Mailers?
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“Move more of your mailings to High Density Flats; you’ll save money and so will we,” said the Post Office. “Done,” said many of us in the magazine and catalog industry, taking advantage of better rates for our customers, and...
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On the USPS, FSS and the Unending Red Ink
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Let’s say your business is in a quandary. Your internal processes are a mess, and you can’t afford to keep going the way you are or you’ll risk alienating your best customers. So you decide to raise their rates, making...
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