Late last year we reported on a Magazines Canada report that showed us that buying magazines makes shoppers happier. Okay, happy customers are a good thing for the retail store... read more →
The way brands focus on the idea of “community building” in their digital marketing today, you’d think this generation invented the idea. Not so, according to Lorraine Boissoneault in The... read more →
Oh, Russia. We just have such mixed feelings about you lately. Political intrigue aside, today we take time to notice a beautiful free font to add to your collection. Arkhip... read more →
When brands focus on immediate returns, marketing returns suffer. Here’s how. Magnetic Media is always a good go-to source for the magazine industry. Now, they offer a new report on... read more →
We often find IKEA on the cutting edge of marketing innovation, what with their innovative use augmented reality in decor planning and their “most helpful catalog in the world.” Now,... read more →
There’s a lot that divides us in this world. Yet across barriers of geography and politics, one thing is increasingly clear: When it comes to how we read, there is... read more →
“Pivot to video” is quite the catchword lately for digital publishers looking to drive engagement. Especially for publishers who are targeting a younger audience, video seems like a potential boon,... read more →
For brands in the cosmetics industry, competition for mind share is fierce. One brand, Maybelline NY, took their quest for brand loyalty into print, with some interesting results. “Women can... read more →
Given the massive volume of ads we see every day, creating one that actually stands out and is memorable is tricky business. “We are constantly exposed to advertising in our... read more →
More big names in media are backing away from the third-party distribution platform model. It’s a good thing. They were one of the first big media names in the U.K.... read more →