How FB and Apple are About to Own the News
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“We’re not trying to go, like, suck in and devour everything.” Thus spoke Facebook’s Chris Cox when interviewed by The New York Times about Instant Articles, the social media company’s plan to basically own the news feed from major publishers...
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Can Net-a-Porter Really Do This?      
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We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...
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6 Tips to use Pinterest Like a Rock Star
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“Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did.” So claims Holden Page in Contently, explaining why the social media site has seen such meteoric growth – like 70 million...
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Twitter Left Off the Awesome on its New Homepage
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Up until this month, the only way to experience Twitter was to sign up and start taking the plunge. For the uninitiated, using Twitter was a formidable challenge in a new and foreign language. So their recent homepage redesign –...
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Facebook to Escalate a Bidding War for Native Content?
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Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...
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Offscreen’s Publisher Is Strikingly Connected
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[responsive][/responsive] Kai Brach clearly thinks way outside the box. Not only did the former web designer launch a new print title focusing on web design, he is creating his own rules for how to interact with his readers. Last week...
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Why You Should be Publishing on LinkedIn
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A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...
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From Platform to Publisher: Behind LinkedIn’s Transformation
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[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find job candidates, search for a new position and digitally schmooze with a professional quality crowd. All that is still true, yet LinkedIn has become a...
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Content Marketing is the Only Marketing Left
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[responsive][/responsive] Much has been written lately about the attention economy and the need for brands to cut through the clutter to be heard and seen. Yet as we tire of virtually jumping up and down waving our hands in the...
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Marketing 101 in the Social Sphere
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[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea of “social media marketing” has become a thing of its own. There is a slew of advice on how to engage more readers, get more...
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