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WSJ Breaking up with LinkedIn?

16 February 201616 February 2016|content, Social Media

In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...

Print-Based News Outlets Rule on Facebook

15 February 201615 February 2016|Print, Social Media

Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With the continual decline in newspaper subscriptions, one would think that a print brand’s audience on social media channels would tank, as well. Not so, according...

Twitter’s Existential Moment

10 February 201609 November 2021|Social Media

The social platform seems to have lost its way. Can they successfully remake themselves?Twitter is not a happy place these days. The recent flight of several Twitter execs follows three quarters of flat growth in 2015. All of this spells...

Facebook Tweaks the Dial Away from Clickbait

10 February 201610 February 2016|Social Media

New algorithm takes aim at those breathless, compelling “I was blown away” come-ons. “When I clicked on the video I couldn’t believe it!” We’ve all done it. We saw the post and couldn’t resist clicking…on the most adorable baby, the...

Bye Bye Birdie; Twitter Execs Fly the Coop

27 January 201627 January 2016|Social Media

Stock analysts downgrade stock to “hold” status after last weekend’s departure announcements. There’s at least one thing you can say about the recent departure of several top Twitter execs. They are all keeping it classy. CEO Jack Dorsey seemed polite...

Why Media Brands are Terrified of Facebook

06 January 201606 January 2016|Advertising, Marketing, Social Media

“I think we’re going to see a lot of old media brands do a lot of embarrassing things in an effort to drive clicks back to their websites from Facebook.” There’s no escaping the truth: Facebook had an epic year,...

Facebook Engagement Plunges for Publishers

25 November 201525 November 2015|Social Media

It’s the “we told you so” moment we were afraid of. Referrals and engagement on brand sites sink dramatically with iOS roll out. “We’re not trying to go, like, suck in and devour everything.” Those were the words of Facebook’s...

Twitter for Dummies – The New News Digest

09 October 201509 October 2015|Social Media

Curating the news, 140 characters at a time. How much can we really learn? As more of our news is consumed on social networks and social media platforms become news rooms, Twitter unveils a new product called “Moments” that aims...

How Many Ways Can We Dislike This?

17 September 201517 September 2015|Social Media

Maybe what Zuck and his team should really create is a “let’s talk about this” button. It’s finally happened. After years of user requests, Facebook is poised to release something akin to a “Dislike” button. We’ve all joked about searching...

What Lies Ahead for Publishers on Facebook

15 July 201515 July 2015|Social Media

Nearly half of all adults who use the Internet get their news from Facebook. This is not anecdotal; it’s based on information from a recent Pew Research poll, according to Adrienne LaFrance in The Atlantic. The social media mega-giant now...

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