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Digital Ad Burnout? You Betcha
10 August 2016|Advertising, Digital, Social Media
Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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What Publishers Stand to Lose in the New FB Algorithm
06 July 2016|Social Media
The platform tightens the lid on publisher content…again. What’s at stake? Facebook tweaks its algorithm, and the business world loses its mind, yet again. And with good reason, if you happen to publish business content on the social channel. “Facebook...
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What Can $50 Million Buy Online These Days?
29 June 2016|Social Media, VIdeo
Facebook is throwing some major dollars into promoting their Live video platform. Are we falling for it hook, line and Chewie Mask? Zuckerberg really wants his new Facebook Live platform to succeed. In fact, he wants it so badly that...
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How Facebook is Eating Journalism
22 June 2016|Editorial, Social Media
“Although it may seem like good news for media companies that total digital ad spending swelled 20 percent last year, it’s mostly good news for Facebook.” U.S. consumers are a skeptical bunch when it comes to their media, giving news...
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Where the Real Ad Money Is (Hint: It Ain’t Video)
20 June 2016|Advertising, Magazine, Social Media, VIdeo
Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...
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Social Media and the Monkey Sphere
08 June 2016|Social Media
On social media, if you’re not in their bubble, you might as well go home. Thorin McGee just called us all monkeys. And he’s right. McGee is talking about the Dunbar Number, that theoretical limit beyond which relationships cease to...
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Oh Snap! What Users Aren’t Getting About Snapchat
27 May 2016|content, Social Media
Snapchat fans are basically clueless when recognizing ads on the wildly popular social network.  Snapchat wins. According to a Business Insider article, “Users are more likely to read content on Snapchat Discover than Facebook Instant Articles or Twitter Moments, according...
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You Gotta Hand it to Facebook
25 May 2016|content, Editorial, publishing, Social Media
Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...
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Facebook Playing Chess while Publishers are Playing Checkers
11 May 2016|Social Media
One analyst predicts the move to “platform publishing” will not end well for magazine media. That’s putting it mildly. The chorus is chiming in from all corners. A few days ago, Bloomberg Media’s Justin Smith said publishers were feeding on...
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Media Head: Publishers are “Feeding on Facebook’s Scraps”
11 May 2016|Social Media
Twitter\@MattNavarra Bloomberg Media’s Justin Smith says the social network makes far more money from news feed than news organizations do from linked traffic. Their content is keeping Facebook users happy, but the publishers that provide it are “feeding on the...
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