Modern Farmer and the Hipster Goat
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[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...
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Leaked from Google: Print Publishers Are More Credible
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[responsive][/responsive]It looks like Google has a crush on traditional print publishers, according to an article by D. Eadward Tree in Publishing Executive. The article refers to an internal Google doc that was leaked this spring. According to Tree, “[the report]...
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Understanding Your Connected Consumers
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Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must know and understand how, where, when and why readers are engaging with their content. The insights gained in doing this challenging work is “crucial,” according...
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Rosenberg on Why Print Publishers Should Pivot Back to Print
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Print publishers are missing out on a potentially lucrative opportunity by selling their online impressions through digital-only ad buyers, says Ari Rosenberg in MediaPost. He explains his idea through some rather hard to follow math, but the bottom line is...
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Only One in 10 Pay for Online News
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We’re sure it seemed like a brilliant idea when implemented: Stop printing newspapers, save tons of money on production costs, and simply charge your readers to view the news online. And why wouldn’t it work, they thought? If people are...
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