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Can YouTube Make the Switch from Platform to Publisher?

09 November 201609 November 2016|Publisher, Social Media, VIdeo

The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...

Publishing as Contact Sport

28 March 201628 March 2016|Magazine, Print, Publisher

The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

Magazine Brand Influence Higher Than Ever

05 May 201505 May 2015|Magazine, Publisher

Now this is how you bust a myth. “Contrary to the prevailing narrative in some quarters ('magazines are print, print is dying, therefore so is the magazine industry'), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in...

Interview: 614 Media Success with Print and Digital

21 April 201521 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher

Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...

Maria Rodale on the Future of Magazines

13 February 201513 February 2015|Magazine, Publisher

[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...

What Publishers Can Learn From the Vinyl Comeback

03 February 201503 February 2015|Magazine, Publisher

[responsive][/responsive]It’s been almost two decades since music publishers have seen the kind of vinyl sales that happened last year, up by 52% over the year before. To be sure, notes Chris Sutcliffe in The Media Briefing, a 52% increase in...

Publishers and the Smiling Curve

04 November 201404 November 2014|Publisher

[responsive][/responsive]The smiling curve is a familiar concept to many in the tech industry. Understanding it just may enlighten your thinking about where publishing is headed. Stay with me for a minute; the correlation might seem obtuse but Ben Thompson in...

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