Publisher Archives - Page 2 of 4

330-308-3300

What Publishers Need to Understand about Gen Z

27 January 202009 November 2021|Advertising, Marketing, Publisher, publishing

Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...

Journalism in the New Decade and the Return to Reader Revenue

13 January 202010 November 2021|Publisher, publishing

When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...

More Publishers Wake Up to Paid Content Strategies

14 March 201914 March 2019|content, Publisher

“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...

Senate Vote Means Net Neutrality May Stay in Place … but Don’t Celebrate Yet

17 May 201817 May 2018|Digital, Publisher

I believe in doing what needs doing -- regardless of things that are out of my control. I’ve spent the last several years encouraging publishers get to work finding new business models that work, where others were wringing their hands...

A Reality Check for Online Subscription-focused Publishers

28 February 201828 February 2018|Publisher, publishing

There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...

Is Meredith Aiming to Break the Duopoly?

19 February 201819 February 2018|Magazine, Publisher

Last fall, Meredith doubled down on print by buying Time Inc. from Time Warner. The move firmly established Meredith as the largest magazine publisher in the U.S. It did something else too. It opened the door to break through the...

What We Aren’t Hearing from Magazine Publishers in 2018

13 February 201813 February 2018|Magazine, Print, Publisher

It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...

3 Tough Truths Publishers Must Understand for 2018

17 January 201810 November 2021|Magazine, Publisher, publishing

It’s an industry at the crossroads. Whether you are thriving, struggling, or somewhere in between, the publishing industry is facing a pivotal year, according to Keith Sibson in Publishing Executive.“Everyone agrees 2018 will be a year of significant change, but...

McIlheney to Publishers – Let’s Get Cracking

21 February 201721 February 2017|Print, Publisher

“One of the many oddities of this so-called digital age is the fear that so many folk still seem to have of speaking this bald truth to Silicon Valley power,” states Barry McIlheney, head of the Professional Publishers Association (PPA)....

Angst or Anticipation … What’s Your Publishing World View?

29 December 201629 December 2016|Publisher, publishing

The general consensus in the magazine publishing business is that there is no general consensus. Boom or bust? Thrive or dive? In the magazine business today, it all depends on how you view things. And the variety of opinions is...

Prev 1 2 3 4 Next

Corporate Office
2127 Reiser Ave. SE
New Philadelphia, OH 44663
Tel: 330.308.3300

Freeport Location
121 W. Main Street
Freeport, OH 43973
Tel: 330.663.7275

Quick Links