Why Resurgent is Print’s New Buzz Word
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Everything old is new again as the bloom drops off the digital rose. It’s a word that’s been popping up quite a bit lately when people talk about print magazines. The word is “resurgence,” and it’s a great way to...
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The Welcome Resurgence in Custom Publishing
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The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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Metrics for the Sake of Metrics: A Misguided Approach
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Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose I’ve always been bullish on print because I’ve long felt that marketers are overly infatuated by the measurability of digital media,” writes Denis Wilson in...
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10 Tough Questions Magazine Publishers Need to Ask
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Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
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How One Millennial Really Feels About Direct Mail
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Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...
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October Brings Good Harvest of New Magazine Titles
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Mr. Magazine and his Launch Monitor see the beauty in October’s crop of new magazines. “October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for...
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The Week Launches New Mag for Younger Readers
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New print magazine aims to help children “make sense of the world.” Can a magazine really change the way a child sees the world? If you’re the head of The Week, you sure think so. “We started by thinking about...
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Amazon the Disruptor Goes Brick and Mortar
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Even the king of digital commerce knows that real books and real bookstores have huge appeal. For a book lover, this is major news. Amazon – that king of commerce disruption that many claimed caused the demise of the brick...
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Sometimes Monkeys — and Magazines — Just Die
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“Let’s accept that magazines will close, that no magazine has a right to exist and that the loss of some will be offset by the creation of others.” Stuff happens. In life and in the publishing business. Rob Alderson writing...
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Three Magazines that are Making it Happen
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Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
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