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330-308-3300

The More Things Change…Print Stays The Course

21 October 201421 October 2014|Magazine, Print

[responsive][/responsive]Folio’s recent survey of consumer publishing executives uncovered some pretty interesting truths. First among them: The mantra that digital will soon be eating print’s lunch is more than a bit overstated. “That digital-is-catching-up-to-print narrative is overblown though, or at least...

Life in the Balance Between Print and Web

13 October 201409 November 2021|Magazine, Print, Website

[responsive][/responsive]Elliot Jay Stocks lives and works in the balance between print and web. And a recent interview with Stocks in MagCulture Blog notes that it’s this in-between space that keeps things interesting, and evolving.Stocks is the creative director for Adobe...

Print Media is Critical for Retailers, Says Nielsen

13 October 201413 October 2014|Advertising, Business, Print

[responsive][/responsive]As consumers engage with brands via more digital touchpoints than ever, print still remains a critical part of retailers overall marketing strategy. In fact, it’s so important that 7 out of 10 retailers call their print materials and ads “critical,”...

Nearly 3 in 4 Young People Prefer Print

09 October 201409 October 2014|Print

[responsive][/responsive]If recent research is any indication, young people are far more interested and invested in print books than in their digital counterparts. In fact, “the 16-24 generation is still firmly in favor of print books, new research shows, with 73%...

Print Is Weapon of Choice for Brand Ninjas

09 October 201409 October 2014|Marketing, Print

[responsive][/responsive] It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand...

Allrecipes’ Secret Ingredient: A Generous Helping of Community Data

07 October 201407 October 2014|Magazine, Print

When the successful website Allrecipes.com launched their print magazine in the summer of 2013, the publisher bucked a major trend of magazines forsaking print for a digital-only product. The calculated risk has paid off beautifully, with the latest circulation figures...

Achtung! Magazine Sales are Booming in Germany

01 October 201401 October 2014|Magazine, Print

While newspaper sales in Germany continue to trend downward, there is a boom in demand for glossy magazines as wired Germans find the time to unwind, according to the German website DW. The main reason? Readers need downtime that they...

Moody’s Report As Seen By Darwin

29 September 201429 September 2014|Advertising, Magazine, Print

[responsive][/responsive]Ad revenues are down, digital subscriptions are leveling out and the magazine industry looks pretty bleak, according to credit ratings service Moody’s. But what are we really seeing? “Our outlook for the US Newspapers and Magazines sector is negative,” the...

Can Print and Digital Just Get Along?

25 September 201425 September 2014|Digital, Print

October is the debut month of a brand new content venture called California Sunday Magazine. And its publishers are hoping that they have hit on profitable common ground between print and digital media. Of course, being funded to the tune...

UK’s People of Print Proclaim the Life of Print

23 September 201423 September 2014|Print

[responsive][/responsive]We got tired of hearing that print is dead. And now, a few years on, we are getting a bit tired of saying that it’s not. So we are thrilled to see this stunning reminder of the creative and innovative...

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