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330-308-3300

27 May 201527 May 2015|Advertising, Magazine, Print

It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...

Madison Market a Good One for Print Magazines

26 May 201526 May 2015|Advertising, Magazine, Print

Mike Kornemann knows his market. And he knows that a majority of his readers are bullish on print magazines. “When…Kornemann speaks to classes at places like the Madison Media Institute, he always asks how many of the students read magazines,”...

On Snow and Clouds and Print Magazines

22 May 201522 May 2015|Digital, Magazine, Print

What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...

Should Publishers Push Either Digital or Print?

21 May 201521 May 2015|Digital, Magazine, Print

For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...

Next Time Someone Says This, Feel Free to Roll Your Eyes

20 May 201520 May 2015|Marketing, Print

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

Red Bulletin Digital Readership “Disappointingly Low”

19 May 201519 May 2015|Digital, Magazine, Print

The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...

How to Turn a Magazine Business into Multi Millions

18 May 201518 May 2015|Magazine, Print, publishing

The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...

Why Authors and Readers Still Prefer Print

15 May 201515 May 2015|Print

It’s odd to see it published in Digital Book World, but this article by Dana Beth Weinberg offers some fascinating insights into why authors and readers still want printed books. According to Weinberg, the latest study from Pew Internet Research...

How One Publisher Went Glossy When Everyone Else Was Going Digital

14 May 201514 May 2015|Magazine, Print

Digital media was just beginning its disruption of the print industry in 2003 when Steve Hull risked it all and launched Bethesda Magazine. “…I always had this entrepreneurial bug,” he told Thomas Heath of the Washington Times. “I finally decided...

Really, Let’s Stop Saying This

13 May 201513 May 2015|Marketing, Print

Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...

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