Print Remains Format of Choice for Magazines
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Digital magazine adoption has been slow in coming. And according to the latest figures from PricewaterhouseCooper, “it’s still far from becoming the central pillar of magazine media,” notes Michael Rondon in Folio:. “Overall, the industry is rebounding from several years...
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Lonely Plant and Bloomberg Pursuits Get Fresh
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Print has been called “the secret weapon of luxury retailers,” and two titles launches this season bear witness to this idea. For Bloomberg, the redesigned Bloomberg Pursuits takes a fresh look at an often stale approach to the luxury reader....
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Glitterati Meets Literati at 30,000 Feet
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Flying is getting even better. When we heard that Skymall has been rescued from oblivion, we rejoiced with the rest of the giddy traveling public in coach. United Airlines, meanwhile, continues to take content marketing to new heights with its...
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May Sizzled According to Magazine Launch Monitor
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How’s the summer season shaping up for the magazine industry? In a word, it’s hot, according to Samir “Mr. Magazine” Husni in his Launch Monitor report. “May turned in some very serious numbers for 2015 – 28 new titles with...
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Garden & Gun – A Southern Style Success 
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What does Rebecca Wesson Darwin, publisher of Garden & Gun, think about her decision to launch a fledgling title in 2007? “In hindsight, I think one would not launch a magazine at that time if they’d known what was ahead....
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Singer-Songwriter Launches Print Magazine
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Proof positive that magazines are not just for mass market publishers any more: Jamie Cullum, noted UK singer-songwriter, recently talked about the success of his Eighty-Eight Journal. “If you focus on making something beautiful, original, interesting and lasting, brands will...
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Will Time Inc.’s Paywalls Drive Readers Toward Print?
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Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...
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Mr. Magazine on Virtual Relationships…Sort Of
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This tickled our funny bone, from our friend Samir “Mr. Magazine” Husni as quoted in Print Power: “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room. I...
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Why Custom Print is the Next Big Thing
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Ten years ago, content marketing was a new thing. Companies knew they needed it—even if only because their marketing execs said so—but many had no clear idea of why or how. One decade on, and content marketing has evolved into...
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Monocle’s Tyler Brûlé on Making Money with Print
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Tyler Brûlé managed to create a thriving media business centered on the Monocle title during a time when other publishers were wringing their hands in angst over digital and the “death of print.” He recently shared some insights with Peter...
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