Print Archives - Page 105 of 123

330-308-3300

Welcome to the Transcended Infinite Media Age

29 June 201529 June 2015|Magazine, Print

Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...

7 Good Reasons to Use Catalogs

26 June 201526 June 2015|Catalog, Print

The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...

Keith Kawasaki on the Longevity of Print

26 June 201526 June 2015|Magazine, Print

Mr. Magazine tells a great story about how the Army National Guard's magazine came into being – a mom of a soldier asked for a printed copy of an article off their new website back in 2004 -- and the...

The Print Catalog that Hit the Social Big Time

25 June 201525 June 2015|Catalog, Marketing, Print

Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...

MPA Head Sees Print as “Robust” and “Relevant”

22 June 201522 June 2015|Magazine, Print

This will come as no big surprise for people who truly understand marketing, but “delivering content created specifically for a particular platform, through the lens of a magazine's ‘brand umbrella,’ has served to attract new audiences (often younger) to individual...

Multi-channel Ads Work in Favor of Print

18 June 201518 June 2015|Digital, Print

Talking about current trends and future predictions is “all well and good,” but according to industry analyst Guy Consterdine, it’s not enough to talk theoreticals and stats. Rather we need to ask “What are the consumers telling us? What do...

Lost in Translation: Why Print Writing Doesn’t Work Online

17 June 201517 June 2015|Digital, Editorial, Print

As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...

HGTV Magazine Keeps Bumping Up the Base Rate

16 June 201516 June 2015|Magazine, Print

Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff. “HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective...

How Print Magazines Open Doors in the C-Suite

15 June 201515 June 2015|Magazine, Print

Growing – that’s how 60% of B2B publishers describe their reading audience in the latest report from the Association of Business Information & Media Companies. Print publishing in particular remains the largest source of revenue for publishers polled, and print...

Apple’s Support of Ad Blocking Shocks Industry

15 June 201515 June 2015|Advertising, Digital, Print, Website

Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...

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