Designers: Move to Digital is “Too Far, Too Fast”
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Young designers, fresh out of school with an arsenal of digital design skills, may think they have the world by a string. In reality, they better brush up on their print skills, as print projects will likely play a large...
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The Voice: Why Leo Jung is Good for Magazines
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Leo Jung’s mind works in ways beyond typical. And that is a very good thing for his current project, The California Sunday Magazine. The magazine itself has a unique distribution model, so outside the box thinking would seem a good...
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Magazine Launches Outpace Closures Almost 3 to 1
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The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...
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Riding the Numbers Rollercoaster
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When it comes to counting magazine launches, the industry generally respects the stats of Samir “Mr. Magazine” Husni as the real deal. So when Husni says the industry is on an uptick, we pay attention. “While the numbers are down...
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Retro Media Rebounds Against Digital
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Vinyl sales are rising, radio audiences are seeing growth, and print is bouncing back with a bang. No, this is not some throwback to the fifties, this is happening right now in 2015, according to Simon Creasey in Print Week....
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How to Kick Up Your Collectability Factor
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Looking back on the last eight years, Samir “Mr. Magazine” Husni has compiled some invaluable lessons in what publishers today must do to keep and grow an audience. It has little to do with bells and whistles and digital interfaces,...
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How to Be a Lifestyle Enabler
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When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...
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Print Magazine Sift Has Us Hungry for More
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The yearly arrival of the King Arthur Flour holiday catalog signals the real start of the season around here. And now, the company has launched Sift, a print magazine that is bringing scrumptious right back into the kitchen. “Even though...
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Survey Says: Readers Prefer Paper to Screens
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We’ve been saying this for a while now: study after study confirms that consumers by and large prefer printed paper over digital readers when consuming all types of information (marketers agree). The latest study finds that “88 percent of respondents...
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Is Your Printer Still Relevant?
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Relevance: That is the key around which a successful print campaign will be built in the near future, according to Garth Ward in Printing Impressions. “This was not necessary when print was the prime channel for advertising, information, communication with...
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