Survey Says: Readers Prefer Paper to Screens
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We’ve been saying this for a while now: study after study confirms that consumers by and large prefer printed paper over digital readers when consuming all types of information (marketers agree). The latest study finds that “88 percent of respondents...
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How Loving Print Means Caring for the Earth
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In the greenwashing debates of the last several years, much misinformation on the paper and printing industries has been bandied about. In reality, sustainable forestry is a good thing for this planet, and for a strong and growing economy. To...
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GoPaperless Missed the #Greenwashing Memo
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Seems hard to believe that they missed the memo, but there you have it: GoPaperless Solutions has been served for greenwashing, according to a press release from Two Sides North America. “GoPaperless Solutions marketing messages urge consumers to switch to...
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Why Going Paperless Won’t Help the Forests
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[responsive][/responsive]Save trees, save the earth. It’s a rallying cry for good stewardship that has been usurped by the digital billing industry. And it’s doing a huge disservice to the forests they claim to help save through their greenwashing campaigns. As...
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Continued Growth Ahead for 2015 says ISM
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[responsive][/responsive]There are sunny days ahead for U.S. businesses in 2015, with growth in both the manufacturing and non-manufacturing sectors expected to be greater next year than they were in 2014, according to the semiannual forecast from ISM. [i] “Manufacturing purchasing...
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Paper and Politics: Unraveling the Black Liquor Boondoggle
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Loyalty goes where money flows, both into and out of Washington. And that, according to Dead Tree Editions, is the reason why the U.S. paper industry is now waving the red GOP flag and breaking up with the Democratic administration....
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Huge Consumer Mistrust of “Greenwashing”
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Paper or digital? When it comes to consumer bills and statements, 65% of adult Americans prefer paper delivery for at least some of their bills and statements. (Source: EMA/InfoTrends, 2013). “I am more likely to see it/less likely to miss...
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More Companies Back off their Anti-Paper Messaging
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Is paperless really the way to save the environment? That question has been raging in our industry for years now, and it’s a debate we’ve covered before. We are pleased to note that several more companies are now removing their...
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Enough with the Knee-Jerk Dead Tree Hype
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We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...
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Want to Remember What You Read? Switch to Paper
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[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers? You’re not alone. “Going all digital might be good for trees, but it's bad for memory, suggests new research, which found that Kindle readers are...
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