That Tree Hugging Mentality is Killing Trees
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Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...
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Teacher to Students: Take Notes, On Paper
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What one nationally recognized educator has to say about students and how they learn best. The 2012 National Teacher of the Year has something to say to students about effective learning. “Take notes. On paper,” writes Rebecca Mieliwocki in Paper...
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Are Your Customers Ignoring Your E-bills?
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Before you encourage your customers to switch to digital bills, you might want to know this one thing. Those electronic statements your company is sending out could be responsible for late or missed payments. And the reason is crazy simple:...
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Can this Relationship Be Saved?
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Is your magazine a one-night stand, a love affair or a long marriage? A new way to look at the reader relationship. Digital changed a lot about our world, but let’s not kid ourselves that it changed everything – like...
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The Simple Truth about Baseball and Writing Stuff Down
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Pitching coach Mike Maddux is known to make his pitchers track every pitch, swing, hit or miss on an intricate score card. “It’s a learning tool, man.” In spite of the huge use of technology in sports of late, one...
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Keep Proust on Paper, Says Research
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“Readers who want to truly grasp great literature would be best-advised to pick up a book.” Last week I wrote about new research that shows reading content on a digital device may keep us from thinking in the abstract. That...
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Heck Yeah, Verizon, On Dropping the Greenwashing
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Shout out to Verizon for (finally) removing its green e-billing claims from its website. It seems they can hear us now after all. Verizon can finally hear us now. After a three-year letter writing campaign from Two Sides, the telecommunications...
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Print Boom: Bookstores are Up and Paper is Back
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U. S. Census Bureau data shows a resurgence in bookstore sales. For many, it’s “paper, all the way” and always will be. For book lover Sabrina McKay-Jones, the choice for reading material is clear: “Paper, all the way. Paper,” she...
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An Engineering Student Takes on the Paper vs. Digital Debate
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“You will never see me taking notes in class on a laptop.” Jacob Gabriel Courey, WMU Jacob Gabriel Courey has read the arguments on both sides of the paper vs. digital learning debate. “I could recite countless studies that have...
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Myth Busting 101: The Paper vs. Trees Debate
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Before you throw around those old ideas about paper and the environment, get your facts right--especially if you’re writing for a major newspaper. I can understand the average non-industry person having some preconceived (even if they are wrong) attitudes about...
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