The Office Isn’t Paperless for a Reason
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It was the mid-1970s, and the idea of the “paperless office” was published in Businessweek by the head of Xerox’s research lab. “It painted a not-incorrect picture of future workers going about their business accessing and analyzing information on screens,”...
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Today’s Consumer and the Craving for Real
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If you haven’t seen this one, be warned; it’s a tearjerker. The video was created by the Paper & Packing Board and makes a powerful point about the impact of print on our emotions. “In the ad, titled ‘Letters to...
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One Former IBM Scientist and Her Fanatical Support of the Paper Ballot
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Why this computer scientist believes there is only one safe voting technology. She’s been called a Luddite. She’s had microphones yanked out of her hand, and been called a crank by both the left and the right. And she remains...
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Paper, Technology, and the Little Humans We are Teaching…
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Pencil, paper, backpack … tablet? Today’s classroom necessities are a far cry from the good old slate and chalk. In many ways, technology has opened up learning far wider than we could have imagined; sister classrooms across the world, parents...
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Why Paper and Postage Will Cost You More in 2018
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In a typical market, declining demand should lead to falling prices; it’s been a tenet of our economy for years. Yet according to D. Eadward Tree, the magazine industry is poised to see a strange reversal.“Declining demand is supposed to...
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Why Some Folks Are Ditching their Smartphone Apps for Paper Planners
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The human brain is an incredible thing. The more we learn about how it works – and how that information can be applied to business – the more amazing it appears. For example, neuromarketing research has proven that our brains...
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Neuromarketing and the Direct Mail Advantage
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“How many unread emails are in your inbox right now?”It’s an interesting question, posted by Samantha Owens Pyle in The Business Journals.And she has a follow-up for those ‘inbox zero’ types (like me), as she asks “how many emails from...
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Hey Print, Thanks for Getting All Emotional
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You probably know the feeling. You spend some time (minutes, even hours?) mindlessly slogging through your social feeds, going down the rabbit holes where the links lead you. You look up, and time has evaporated. And you feel…odd…somewhat detached from...
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Paper and Ink are Highly Favored . . . AND Seen as Sustainable
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Results of a global survey show that the greenwashing claims are falling flat; consumers know better. “If a company asked you to stop receiving paper statements like: ‘Go Paperless – Go Green,’ do you believe that your billing company wishes...
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Why 100% Paper Recycling Will Never Happen
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“Today, paper is the most recycled material on the planet,” explains this post from the Domtar Newsroom,” and despite already reaching record high levels, the push is on to reach the maximum practical paper recovery rate of 80 percent. Why...
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