Why Vinyl, Books and Magazines are Not Going Away
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Call them the mediums that refused to die. Vinyl records, paper books and glossy magazines are showing signs of growth. Why? How?“It’s probably safe to assume that people will always consume content in some kind of physical shell – not just...
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How Safe is Your Online Brand Advertising?
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When it comes to your online ads, brand safety is an increasingly important factor to consider. Consider the blow-up earlier this year as brands fled YouTube in the wake of explicit pedophilic content. This came after two major scandals in the past...
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Report Shows Marketing Bias is Hurting Campaign Effectiveness
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“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It’s no easy task in an evolving,...
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Print, Connect, Engage – the Rise of Branded Magazines
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In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...
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Gimme One … Two … Three … Reasons to Market in Print
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“Give me one good reason why I should market in print.” Anyone selling marketing and advertising services … either as ad sales or just selling the idea to your boss … has probably heard this challenge, in some form. And...
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It’s Time for College Marketers to Raise Their Print Bar
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Be the change you want to see. It’s a well-known philosophical saw … and it holds true in business too. For Sandy Hubbard writing in Print Media Centr, it’s not enough to talk about good print products. It’s our duty...
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Sorry, Your Brand Just Isn’t That Important
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Here’s a test: Scan a few of our recent blog posts and see if you can tell what my company does. You might be able to guess from the name of our site (yeah, it’s a dead giveaway) but can...
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Awards Spotlight Print’s Powerful Impact on Your Audience
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It’s the age of big data. In all areas of business – and in particular in marketing and advertising – hard data is helping us gain insights and make a more effective decision. “In an increasingly complex publishing world,” writes...
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PuIizzi to Print Panners: Bite Your Tongue
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“Bite your tongue.” That’s the basic reply from Content Marketing Institute’s Joe Pulizzi when people tell him that print magazines are irrelevant. “No content distribution type ever really dies,” Pulizzi wrote in LinkedIn last week. “It only changes. Vinyl albums...
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Fresh Data on Direct Mail to Help Make the Sale
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As print’s place in the multi-channel marketing strategy evolves, so do the questions our sales teams and our customers have. Earlier this week I shared my thoughts on D. Eadward Tree’s excellent post “8 Ways Media Sales Reps Can Increase...
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