"Print is dead." I hear it all the time. People love to say it. "No one reads magazines anymore." Here's the thing, though: Print isn't dead—at least not yet. Digital is growing... read more →
An intense competition is heating up to transform the world of sponsored content into a more programmatic buying experience. But in the race to win, the timing between the sellers... read more →
Co-creation is an age-old customer-centric marketing approach, a collaborative process of creating something of mutual value between a producer and a consumer. Today, it is spreading into magazine publishing as... read more →
The latest Fast Company Magazine Cover reminds us to unplug - Baratunde Thurston pulled the plug on his digital life and shared what he discovered. http://www.fastcompany.com/3013074/unplug/unplug-the-complete-guide Fast Company June Issue... read more →
Original article flippingpagesblog here: http://flippingpagesblog.com/what-is-a-magazine-bo-sacks/ Publishing veteran Bo Sacks was wondering “What is a magazine?” back in 2006. Bo wrote on the subject for Publishing Executive magazine long before the iPad hit,... read more →
"I believe in all platforms all the time" referring to print, digital and mobile engagements with their magazine brands. Steve Lacy, Chairman & CEO, Meredith Corp.
iPad Mini print ad campaign wins design award for magazines - As noted by Ad Age, each of five print ads features a different magazine's cover at the left, and the same cover within... read more →
"People love magazines in their print and new digital formats." President of Hearst Magazine, David Carey.
A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s. His newsstand... read more →