Seems our Canadian neighbors are reading a lot of magazines these days, with industry figures rebounding to pre-recessionary reading levels in major titles. According to the website PrintCAN, “The latest... read more →
Where is the magazine industry falling down on the job of marketing their titles effectively? It’s not lacking in the traditional “push” marketing, according to Rich Jacobsen of Time Warner... read more →
In an era of less-than-robust print revenue for magazine publishers, the digital business stream has become increasingly important to a healthy bottom line (or at least the appearance of such).... read more →
Cosmo has a way of saying things that is particularly its own -- you can tell a Cosmo cover from 30 paces out, no question. So it’s no surprise that... read more →
Ad revenue is up, while ad pages are down, according to the October report from the Publisher’s Information Bureau. So it’s good news for magazine publishers, or bad news, depending... read more →
It’s a match made in heaven . . . or maybe we should say in South Dakota. Dainty Obsessions, a regional bridal magazine, has become an obsession in its own... read more →
When your core audience’s main source of interest changes from automotive to grooming and fashion, it takes some sure-footed brand management to keep your head in the game. That’s just... read more →
From their tagline (“Our readers are the smartest folks in the room”) to the wide variety of topics covered in their contents (coverage of the RISKSA regatta is front and... read more →
With an estimated 50% of the adult population expected to own tablets in the next three years, you’d think that digital magazines would be making up an ever more massive... read more →
In spite of (or maybe because of?) the time we spend in front of our electronic devices, print magazines still create more engagement and ad receptivity than Internet or television.... read more →