Apologies to Meg Estevez, but I have to take issue with her opening premise in “Deciding How to Bundle Print and Digital Subscriptions” in the Audience Development blog. Estevez writes... read more →
“It is about time to celebrate our industry, to light a candle rather than cursing the dark [the decline of single-copy sales]. Print is still, by far, generating more stories,... read more →
In a bewildering sea of statistics and infographics, it can be hard to understand the true state of the magazine publishing industry. Assumptions are flying on digital readership, based... read more →
Now for some mouth-watering news from the publishing world: Meredith Corp, parent company of the highly popular recipe site AllRecipes.com, is about to launch a print magazine! Meredith’s Chairman and... read more →
Modern Farmer is a Media Brand for the New Food Culture - a daily website, print quarterly, events series, and online store. Launched this past spring 2013, Ann Marie Gardner, formally with Monocle... read more →
Printing technology has advanced to the point where a poster of a drum kit can be printed with conductive inks and “played” by simply touching the surface. Likewise, tech makes... read more →
According to the Alliance for Audited Media on Tuesday in its semiannual Snapshot report, digital editions comprise a tiny percentage of overall magazine circulation, at just 3.3%. Ad sales in digital... read more →
Print publications that remain true to their brand and their mission can survive the adjustment to a multi-channel delivery environment. This is the prediction passed on at the recent Asian... read more →
Remember that season of The Office when Ryan got fired for duplicating “real world” sales on the company’s fancy new website? The not-so-subtle marketing ploy, aimed at proving the awesomeness... read more →
[responsive][/responsive] For city and regional magazines, print advertising still brings home the bulk of the bacon, according to Folio.com’s 2013 survey of city and regional publishers. As Folio’s Bill Mickey... read more →