"Print is dead." I hear it all the time. People love to say it. "No one reads magazines anymore." Here's the thing, though: Print isn't dead—at least not yet. Digital is growing... read more →
Off by 0.1 percent compared to last year The media economy has gotten off to another slow start to the year. Ad spending in the first quarter was essentially flat... read more →
An intense competition is heating up to transform the world of sponsored content into a more programmatic buying experience. But in the race to win, the timing between the sellers... read more →
Co-creation is an age-old customer-centric marketing approach, a collaborative process of creating something of mutual value between a producer and a consumer. Today, it is spreading into magazine publishing as... read more →
The latest Fast Company Magazine Cover reminds us to unplug - Baratunde Thurston pulled the plug on his digital life and shared what he discovered. http://www.fastcompany.com/3013074/unplug/unplug-the-complete-guide Fast Company June Issue... read more →
Original article flippingpagesblog here: http://flippingpagesblog.com/what-is-a-magazine-bo-sacks/ Publishing veteran Bo Sacks was wondering “What is a magazine?” back in 2006. Bo wrote on the subject for Publishing Executive magazine long before the iPad hit,... read more →
"I believe in all platforms all the time" referring to print, digital and mobile engagements with their magazine brands. Steve Lacy, Chairman & CEO, Meredith Corp.
iPad Mini print ad campaign wins design award for magazines - As noted by Ad Age, each of five print ads features a different magazine's cover at the left, and the same cover within... read more →
"People love magazines in their print and new digital formats." President of Hearst Magazine, David Carey.
A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s. His newsstand... read more →