Airbnb is Launching a Print Magazine…and It Sounds Delicious
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[responsive][/responsive]Pineapples are the traditional symbols of hospitality in New England homes, and it’s fitting that the fruit is the inspiration behind the title of Airbnb’s new print magazine. “Later this week, Airbnb will release a glossy new print quarterly called...
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Print Magazine Ads Looking Sweet to More Brands
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[responsive][/responsive]In the first three quarters of this year, there were 8.9% more brands advertising in national consumer magazines than in that same period last year. “Across 177 national consumer magazines, the number of brands advertising January-September, 2014 increased by 8.9%...
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Forget the Little Shampoo Bottles: This Hotel Offers a Print Magazine
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[responsive][/responsive]They’re hip, they’re gorgeous and they don’t come cheap. We’re talking about the rooms (and quite possibly the guests) at the Standard’s properties in NYC, LA and Miami. And now, they come with a custom printed magazine based on the...
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This is NOT Your Boss’ Businessweek
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Bloomberg’s Businessweek is on a roll, thanks to a creative team that is firing on all cylinders to bring the formerly stodgy brand screaming into a new image of honest, authentic and wildly witty storytellers. “Chances are a Bloomberg Businessweek...
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Sunny Days: Sesame Workshop Bullish on Kids Magazine Market
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When Sesame Street magazine returned to print last January, the event was viewed as a positive sign in the children’s magazine category, a niche that shared the recent challenges of the industry as a whole. Fast forward almost one year,...
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On Magazines: Our Brand Promise
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[responsive][/responsive]The magazine industry is having a bit of an identity crisis. As well-respected industry heavy hitter Bob Sacks [aka BoSacks] recently wrote his article “What’s the Magazine Industry’s Brand Identity” he points out the challenge of defining the brand of...
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UK Magazine Ad Spend Predicted to Rise in 2015
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[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...
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CNET  Makes the Jump from Screen to Print
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[responsive][/responsive]CNET will appear in print beginning this week, sold on newsstands with a cover price of $5.99, and the media is having a good time with the irony of it all. “A leading technology website, CNET, is expanding into a...
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Magazine Social Engagement: Three Good Charts
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Magazine readers are a social bunch, according to an article by Casey Welton in Folio:, who provides some great visuals to easily see what’s going on in the social circles and where readers are most likely to engage. “Social engagements...
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Modern Farmer and the Hipster Goat
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[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...
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