Wish We Were There: What Fonts Did for This Travel Mag
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Sugar sand beaches, palm trees with the requisite hammock swinging between them, adorable fruit drinks served under a tiki-thatched swim-up bar – a lot of travel journalism leaves us longing for something more, something we haven’t seen before. Fortunately for...
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iPads and Digital Editions Continue to Decline
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For the fifth quarter in a row, Apple has reported declining iPad sales. And according to D. B. Hebbard in Talking New Media, the real issue isn’t necessarily the decline in the tablets themselves. “There are a lot of reasons...
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Contently on the Print Publication Renaissance
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When GOOD Magazine relaunched in print after a brief hiatus, company execs said they wanted to keep the focus on their core product – thought-provoking and intellectually satisfying content presented in a meaningful way. They nailed that part of it,...
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Print: The Secret Weapon of Luxury Retailers
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Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...
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Why Digital Won’t Save Regional Publishers
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Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...
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15 Absurdly Clever Interactive Print Ads
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As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...
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Blurred Lines Now Official per ASME
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Calling their new guidelines more “compass” than “map,” the American Society of Magazine Editors has overhauled the rules that define editorial integrity. “Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no...
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Interview: 614 Media Success with Print and Digital
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Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...
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Huffington Post on Why Print Still Matters
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It’s hip to be square, and that goes for marketing too. According to Lee Traupel, founder of Linked Media Group, print is far from dead. In fact, “print as an au contraire marketing strategy can be cool,” Traupel says in...
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MAFH Prints a Gorgeous Magazine
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When the Museum of Fine Arts, Houston (MFAH) realized their monthly membership magazine wasn’t engaging its readers, they called in Austin design firm Pentagram for a reboot. The result is h Magazine, a stunning title that builds its editorial content...
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