This will come as no big surprise for people who truly understand marketing, but “delivering content created specifically for a particular platform, through the lens of a magazine's ‘brand umbrella,’ has served to attract new audiences (often younger) to individual...

Growing – that’s how 60% of B2B publishers describe their reading audience in the latest report from the Association of Business Information & Media Companies. Print publishing in particular remains the largest source of revenue for publishers polled, and print...

Digital magazine adoption has been slow in coming. And according to the latest figures from PricewaterhouseCooper, “it’s still far from becoming the central pillar of magazine media,” notes Michael Rondon in Folio:. “Overall, the industry is rebounding from several years...

Flying is getting even better. When we heard that Skymall has been rescued from oblivion, we rejoiced with the rest of the giddy traveling public in coach. United Airlines, meanwhile, continues to take content marketing to new heights with its...

What does Rebecca Wesson Darwin, publisher of Garden & Gun, think about her decision to launch a fledgling title in 2007? “In hindsight, I think one would not launch a magazine at that time if they’d known what was ahead....

Proof positive that magazines are not just for mass market publishers any more: Jamie Cullum, noted UK singer-songwriter, recently talked about the success of his Eighty-Eight Journal. “If you focus on making something beautiful, original, interesting and lasting, brands will...