Magazine Archives - Page 79 of 102

330-308-3300

What’s Between Your Issues Could Make (or Break) You

17 August 201517 August 2015|Magazine

We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...

10 Magazine Covers That Just Shouldn’t Have Happened

15 August 201515 August 2015|design, Magazine

Bill Gates spinning a floppy disk on his finger; a disembodied Jeff Bezos in a box with packing peanuts; Netscape’s Marc Andreessen on a throne, barefoot – these are just some of the absolutely terrible magazine covers devoted to tech...

GQ Magazine Raises Price, Sells More Copies

13 August 201513 August 2015|Magazine, Newsstand, Print

Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...

Put A Ring On It…Print Ads Still Engage

13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

The Most Beautiful Magazine on the Planet?

11 August 201511 August 2015|design, Magazine

“If ever one needed reassurance about the resilience of print, it is to be found in holding a glossily bound 314-page extravaganza of intelligent writing, exquisite photography, elegant typography and stylish graphics.” These words of Britta Reid, veteran media industry...

Where’s the Existential Angst this Summer?

10 August 201510 August 2015|Magazine, Print

Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...

10 Titles that Prove Magazines are Amazing

07 August 201507 August 2015|Magazine, Print

We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...

A Modest Proposal to Sell More Magazines

06 August 201506 August 2015|Magazine, Newsstand, Print

“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...

Oh My Ford, You’re In Print

06 August 201506 August 2015|Magazine, Print

What a fantastic time to be in magazines. As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...

7 Brands with Awesome Print Mags

31 July 201531 July 2015|Magazine, Print

Around here, we like to say if you’re going to do something, do it right. Make it count. It seems fitting, then, that we share this nugget. “If print is dying, brands haven’t gotten the message,” writes Dillon Baker in...

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