Crain’s Gets This One Wrong
|, ,
We understand that bad news gets more press, but really, Crain’s New York, you’ve got this one completely backwards. Crain’s recent article on the state of the magazine industry is headed by the stark notice that “through June, 27 magazines...
continue reading
Good Gains in Niche Market Magazines in Q1 2014
|,
So far so good this year, especially for niche market magazines, according to new ad spend figures compiled by Kantar Media. “The first quarter of 2014 saw good gains in overall ad spending, according to a just released report from...
continue reading
10 Points for Self-Publishing that are Maybe Missing the Point
|
“How do you begin a magazine?” That’s the leading question to this article in YCN.org that aims to help a would-be magazine publisher get going “on the path to publishing success.” We appreciate the encouragement, but think Jeremy Leslie is...
continue reading
Empty Shelves at the Newsstand
|,
Turns out the predictions of magazine shortages this summer were spot on. According to Dead Tree Edition, bare shelves are common in the magazine aisles of some retailers, due in large part to the recent collapse of distributor Source Interlink...
continue reading
Inside the National Journal Redesign
|,
When the National Journal decided it was time for a redesign, the editorial team knew there were some things they had to let go. With their successful website platform now handling some of the more immediate and timely pieces, the...
continue reading
How Magazines Are Finally Putting Multimedia Into Their Workflow
|,
Credit where credit is due: Magazine publishers are -- generally -- very good at publishing print magazines. They’ve refined the editorial process over years of trial and error and best practices. As the industry has evolved to include multimedia as...
continue reading
Print Remains the Anchor for Enthusiast Market
|,
The publisher of lifestyle enthusiast titles like Yoga Journal, Backpacker and Sail and Climbing says that maintaining their strong print platform is key for growth in other areas like digital and events. Skip Zimbalist, CEO of Active Interest Media, was...
continue reading
The Newsstand Model is About to Get Interesting
|,
[responsive][/responsive]It was a come-together moment for industry leaders: Three major magazine publishers announced they are teaming up to peddle newsstand copies of their top fashion magazines, according to DeadTreeEdition.This is big news.Anyone even tangentially involved with the magazine industry knows...
continue reading
Data Shows Magazine Revenue Will Grow in 2015
|, ,
The magazine industry is poised for renewed revenue growth next year, according to industry projections by PricewaterhouseCoopers (PwC).The insights were pulled from PwC’s Global Entertainment and Media Outlook - Magazine Publishing Overview, 2014-2018, and cited by Print in the Mix.According...
continue reading
How Do We Engage with Cross-Platform Magazines?
|, , ,
With magazines appearing in so many formats lately -- traditional print, web-based and app -- the question on most publishers’ minds is “which format works best to engage my audience?” To answer that question, IPC Media commissioned a survey of...
continue reading