HTML5 Solving the Cross Platform Gap?
|
If you publish content digital, you’re no doubt aware HTML5, the newest iteration of web reader to offers cross-platform readability. Jake Sebastian, guest blogger in Talking New Media, gives his pros and cons of developing content for an HTML5 platform....
continue reading
The Problem with Digital Advertising: It’s Cheap
|,
[responsive][/responsive]Publishers were right to be alarmed when digital advertising first came onto the scene. The publisher already viewed advertising as powerful, engaging — and expensive. Advertisers expected huge value from their ad budgets, and they got it from the quality...
continue reading
In An Internet Minute…The Augean Challenge of Reaching Your Audience with Digital Content
|
Each minute, more than 1 million GBs of data are transferred around our planet. Think about that for a moment and let it sink in. The growth of mobile traffic alone is staggering: Intel predicts that by the year 2017,...
continue reading
Publications Using Pinterest as a Key Ally
|, ,
Some magazine editors seem to have an edge on predicting trends and understanding what their readers will be into in the coming months. Are they tuned into some universal consciousness? Not exactly, but they are using Pinterest to tap into...
continue reading
A Funny Thing Happened on the Way to Tablet Magazines
|,
  [responsive][/responsive] In the four years since the iPad burst onto the scene, promising an entirely new type of magazine experience, digital magazines have forgotten to evolve. “For the most part, they are magazines that look and navigate like print...
continue reading
Can Print and Digital Just Get Along?
|,
October is the debut month of a brand new content venture called California Sunday Magazine. And its publishers are hoping that they have hit on profitable common ground between print and digital media. Of course, being funded to the tune...
continue reading
Some Bad Advice on Digital-First Publishing
|,
[responsive][/responsive]“Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news,” writes Mary Hiers in Recruitment ADVisor. “Now more than an ever, people are turning to digital devices. According...
continue reading
City & Regional Magazines and the Digital Debate
|, ,
With print sales slowing or even declining, we might expect city and regional publishers to be looking to digital versions to bolster circulations. And we’d probably find out that many of them are doing no such thing. According to Talking...
continue reading
A Digital-Only Macworld? Big Mistake, Guys
|,
[responsive][/responsive]IDG has just axed its last remaining print publication and is moving Macworld to a digital-only platform. Are they not paying attention to what’s been going on in the magazine world of late, or do they really believe that this...
continue reading
Are Digital Editions Already Dead?
|, ,
[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs and low returns show digital may not be working. Despite this, print circulation remains lower. People haven’t stopped reading, so what gives? “This revolution isn’t...
continue reading