content Archives - Page 7 of 11

330-308-3300

Once Again, Content Is King, Queen and Aces

18 February 201618 February 2016|Advertising, content, Magazine

Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...

WSJ Breaking up with LinkedIn?

16 February 201616 February 2016|content, Social Media

In a decidedly “it’s not me, it’s you” move, The Wall Street Journal removes its LinkedIn sharing option on its articles. What’s behind the breakup? Just as Prevention magazine announced its breakup with advertisers, the Wall Street Journal announced a...

What Brands Need to Know as Content Goes Mainstream

24 December 201524 December 2015|content, Marketing

Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...

7 Retailers Nailing it with Content

27 October 201527 October 2015|content

We would love to have been in on the creative meetings when the team at Patagonia came up with their “Worn Wear” campaign a couple of seasons ago. Screened inside their stores on Black Friday, the video tugs on the...

Are Publishers Digging Their Own Graves with Brand Content?

20 October 201520 October 2015|content, publishing

At the heart of the debate over native advertising is this central truth, summed up in one concise statement: “…these days, advertisers wield a lot more power and influence over media companies because they [publishers] are desperate for their dollars,”...

Why Your Brand Needs to Get All Emotional

19 October 201519 October 2015|content

It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...

In Distrust we Trust – Part Two

07 October 201507 October 2015|content, News

Digital advertisers haven’t been able to move the needle on digital ad perceptions. Americans’ trust in the news media is at an all-time low, and our trust in digital advertising hasn’t improved a bit over the past two years either....

For the Love of All Things Punctuated

02 October 201502 October 2015|content, Editorial

The Grammar Girl has something to say about dashes, commas and colons. “People sometimes ask me about the difference between a colon and a dash since they can both be used to introduce the next part of a sentence,” Mignon...

Content Provider or Experience Maker?

01 October 201501 October 2015|content

Samir “Mr. Magazine” Husni was in South America recently, speaking with members of the media agency and marketing industry at the Media24 conference in Sandton. There he spoke on the state of print today, and the changing role of editors...

Scarcity over Scale – When Size Doesn’t Matter

28 September 201528 September 2015|Advertising, content, Digital, Magazine

Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...

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