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330-308-3300

People, Not Platform, is What Really Matters to Publishers

07 September 201607 September 2016|content, Digital, Print

Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...

Let’s Attract Readers

01 September 201601 September 2016|content

A senior editor at The New York Times shares his insights on what makes a compelling header. Crafting excellent headlines is one of the true arts in writing. And now, thanks to some excellent testing by the New York Times,...

Shocker: Facebook is Making Money on Your Content…and You’re Not

31 August 201631 August 2016|content, Magazine, publishing, Social Media

“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio: When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...

Why Forbes Scoops its Own Best Stories

17 August 201617 August 2016|content, Digital, Magazine, Print

For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...

Sponsored Content and the Death of Media Brands

04 August 201604 August 2016|Advertising, content

It’s become a lucrative revenue stream for media brands….but sponsored content may be keeping them from seeking a truly sustainable business model. And that’s a big problem. Joe Pulizzi really hopes he wrong on this one, but he believes sponsored...

Pokémon What Now?

25 July 201610 November 2021|Apps, content

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath?In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe are...

Reuter’s to Publish Print Magazine for National Conventions

12 July 201612 July 2016|content, Print

Look for Reuter’s special edition magazine this summer during the Republican and Democratic national conventions in Philly and Cleveland. What’s the next big thing in political reporting? According to Reuter’s, it’s print. “From Facebook Live to short e-newsletters to Snapchat...

It’s 2016: What’s a Magazine?

05 July 201605 July 2016|content, Digital, Magazine, Print

As the magazine media business model continues to evolve, brands push the limits on what they call “magazines.” Where do we draw the line? A magazine by any other name is…still a magazine? Bo Sacks was asking this question back...

2016 and the State of Native Ads

22 June 201622 June 2016|Advertising, content, Magazine

79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...

Magazine Media and the Sweet Spot for Brands

06 June 201606 June 2016|content, Magazine, Print

Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand. Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...

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