Catalog Archives - Page 9 of 10

330-308-3300

Is the Catalog Industry at Risk of Another Meltdown?

03 March 201503 March 2015|Catalog, Print

[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...

Why Skymall Failed (Hint: It Wasn’t the Yeti Garden Statue)

10 February 201510 February 2015|Catalog

[responsive][/responsive]Frequent flyers have their products memorized – my favorite is the spider vacuum – but the iconic Skymall catalog has gone the way of hot meals in coach. The parent company filed for Chapter 11 last month, and the Internet...

What’s Different About Catalogs Today

10 February 201510 February 2015|Catalog

[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths sat, dog-eared and marked-up, for months on side tables. As kids, we cut out pictures for our letters to Santa Claus, in much the same...

(Insert Name Here) is Bringing Printing Back

26 January 201526 January 2015|Catalog, Print

J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009. According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many...

Catalogers, Are You Making These Big eCommerce Mistakes?

26 January 201526 January 2015|Catalog, Website

[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...

Retailers Keep Sending Out Catalogs: Here’s Why

29 December 201429 December 2014|Catalog, Print

[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...

Should I Go Bigger? When and Why to Add Pages to Your Catalog

18 November 201418 November 2014|Catalog

[responsive][/responsive]Looking to grow your catalog sales? You can work to increase your circulation or increase your page count according to this great article by Stephen Lett in Retail Online Integration. Knowing when to increase your catalog page count – and...

7 Things You Can Learn from an Ikea Catalog

28 October 201428 October 2014|Catalog, design

Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that. In her article in YouTheDesigner, self-proclaimed design slave and font geek Claire Jariss Manlapas waxes poetic about the 7 lessons designers can learn from an...

The New Marketing Must? Catalogs!

04 September 201404 September 2014|Catalog, Print

[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...

The Printed Catalog: A Consumer’s Turning Point

21 August 201421 August 2014|Catalog, Print

Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...

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New Philadelphia, OH 44663
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