Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and... read more →
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern... read more →
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11... read more →
“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty.... read more →
Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be... read more →
It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the... read more →
The first of them are in the mail stream … the holiday catalogs. Some are old friends, like the outrageous Neiman Marcus fantasy catalog. Others are new entrants, like the... read more →
“We wanted to find a way to showcase our fantastic range of products. We know retail catalogues have long been the way Aussie shoppers prefer to browse and purchase the... read more →
Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not... read more →
For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S... read more →