Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely, A modern retail customer If we... read more →
The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the... read more →
Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective,... read more →
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share... read more →
The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw... read more →
The stores are full of Halloween candy, and you know that catalog season is not far behind. For brands that market via catalogs, they’ve no doubt already put a lot... read more →
Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up... read more →
9.8 billion. That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service. “That’s impressive—but more impressive is the 23 percent increase... read more →
The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they... read more →
Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print. “You might expect a paper company to tell you that print is... read more →