Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are... read more →
The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite... read more →
It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets... read more →
Stable, and possibly growing. That’s how many industry experts are positioning direct mail catalogs after a... read more →
Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and... read more →
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern... read more →
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11... read more →
“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty.... read more →
Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be... read more →
It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the... read more →