Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up... read more →
9.8 billion. That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service. “That’s impressive—but more impressive is the 23 percent increase... read more →
The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they... read more →
Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print. “You might expect a paper company to tell you that print is... read more →
Bonobos, Cuyana, Lunya: these three brands have more in common than being digital-first brands. They are joining the ranks of e-commerce retailers who are sending print catalogs this holiday season.... read more →
How this innovative mattress company plans to live on your nightstand, instead of on your smartphone. Mattress company Casper, purveyors of the popular “bed in a box” design that... read more →
Ikea has always been known for its unique take on catalogs. The 2014 US catalog made waves by integrating smartphones into the experience through augmented reality, while the 2015 book... read more →
We are now in “the age of the customer,” and that has everything to do with a resurgence of the importance of direct mail. And for one big online brand,... read more →
Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs. “Most of our customers get the... read more →
Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this... read more →