Okay, IKEA has blown us away again. They caught everyone’s attention with their 2014 augmented reality catalog, followed by the 2015 book that went decidedly non-tech, saying it’s a “not... read more →
For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S... read more →
Say what you will about Millennials -- and there’s certainly been enough said already, on everything from student loan burden to homeownership to craft beer and avocado toast. While these... read more →
“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several... read more →
Outdoor gear supplier REI has a reputation for strategically setting traditional marketing on its head. They made headlines four years ago when they launched the “Opt Outside” movement and closed... read more →
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital... read more →
1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58... read more →
Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to... read more →
Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely, A modern retail customer If we... read more →
The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the... read more →