Fast Company Reimagines the Digital Magazine for Big Phones
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[responsive][/responsive] Digital magazines on tablets haven’t work. So one company is setting its sights on the new bigger-screen phone as a platform for magazine content. “What could make the small screen more appealing than the large for consuming magazine content?...
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Marketing 101 in the Social Sphere
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[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea of “social media marketing” has become a thing of its own. There is a slew of advice on how to engage more readers, get more...
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Why App Publishers May Need to Think Differently
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[responsive][/responsive]Do you publish an app for your business, brand or service? If so, “5 key app store trends” from Thea Selby is a must-read. Understanding the stats is critical to fine tuning your app publishing plans. In a nutshell --...
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Are Your Reading Habits Ruining Your Health?
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[responsive][/responsive]We’ve known for a while now that print readers retain more and comprehend what they read better than digital book readers. (This may be one reason why college students prefer print textbooks to digital texts.) Now, new research is showing...
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What Works in Digital Cover Design?
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[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage any of the interactive benefits of digital but simply recreate the print magazine. Readers aren’t loving this solution, and simply reproducing the print magazine cover...
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Dropping Tablet Sales a Positive Sign for Print Magazines
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[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...
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Is Snapchat About to Jump the Shark?
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Snapchat is about to become a publisher. “Today, the image messaging app announced that it is going to become a new kind of publisher. Publications such as National Geographic, CNN, Vice, and Yahoo, amongst many others, will be pushing content...
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More on Magzter: Why This Won’t Fly
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[responsive][/responsive]Last week we reported that Magzter would begin offering a Netflix-esque model for magazine titles. Our take was that nobody is going to be the Netflix of the magazine industry, based on tepid consumer demand for digital magazines. D.B. Hebbard...
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Why Nobody’s Going to Be the Netflix of Magazines
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Massive and unfettered consumption of digital media is so prevalent it’s spawned its own memes. Binge watching is a thing; it has its own Twitter hashtag. And music fans have become their own station producers with unlimited access to just...
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10 Must-Dos to Get Your Magazine App Discovered 
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“Everyone who creates a website or launches an app secretly believes the old Field of Dreams quote: ‘If you build it they will come.’ As the digital magazine industry has learned over the past four years, this is not the...
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