A Teenager Takes on the Auto Show Brochure
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“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veteran with years of experience engaging prospects. They were...
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A Tale of Two Publishing Models
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You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...
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A Stark Warning to CMOs Focused on Short-termism
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It’s not the ad campaign; it’s what the ad campaign is doing for your brand. It’s not the marketing campaign; it’s what that marketing is doing to engage and build relationships. This distinction is critical when it comes to understanding...
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Native Ads Jeopardize the Integrity of the News
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Ava Sirrah knows the intricacies of native advertising and branded content from the inside out. The Ph.D. candidate in Columbia University’s journalism school studies how advertisers are shaping news production and dissemination. And what she has learned is troubling. Sirrah...
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Publishers are Not Happy about Google Ad Metrics Report
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Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...
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How to Innovate when the Ground Shifts Underneath You
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Does it feel like things moved way too fast during media’s digital disruption? Well hold on, because one industry expert believes change is only going to accelerate. “The media landscape is changing rapidly and media owners need to be aware...
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What 10 Years of Neuroscience Tells Us about Our Brains on Print
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It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...
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Print, Connect, Engage – the Rise of Branded Magazines
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In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...
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Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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Just One in Five Consumers Say They Trust Sponsored Content
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It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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