This just may be the year of the bookazine, according to Samir Husni, aka Mr. Magazine.
Bookazines, or special magazine issues dedicated to a particular topic, are hot right now according to figures cited by Husni.
The one-time volumes — typically priced at $10 a copy or higher — are more popular on the newsstands this year than last, even while regular magazine launches are down slightly.
In an interview with Keith Kelly of the NY Post, Husni states “I’ve never seen so many bookazines launched. They are definitely replacing regularly published magazines.”
While we aren’t convinced the stats actually show magazines being replaced by their hefty bookish cousins, it is interesting to note their increased popularity. Husni mentions that these one-offs rose by 2.4% over this time last year, with 457 bookazines published.
What explains the popularity? We don’t know. Maybe we’re a nostalgic bunch, given that many of the topics commemorate past events or deceased social icons. Or maybe we really do like to read our books on paper after all, and these magazines-writ-large have an undeniable appeal.
It’s an interesting trend to watch, and certainly worth noting that Husni sees publishers in general looking to be more active in the coming quarter, with some new regular magazine launches slated that should spark sales at the newsstands.