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May 30

What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)

Oops. That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its... read more →
May 29