Feb 12
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Feb 11

The Crisis of Consumer Attention Reaches the Tipping Point for Advertisers

The interruptive strategies of digital marketing are in fact contributing to a decline in consumer attention. That’s the premise behind Attention Please, a research program undertaken by Magnetic Media in partnership with PHD Media and Bournemouth University.  The researchers set out to answer some key questions about our increasingly self-disrupting... read more →
Feb 07
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