Freeport Press Blog

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Hyperbole and Hysteria in the Magazine Industry
[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an...
Reader’s Digest Unveils Its New Look
[responsive][/responsive]Launched almost 100 years ago in 1922, Reader’s Digest is arguably one of the most...
Digital Degrades: Why Libraries Will Never Abandon Print
[responsive][/responsive]Kansas City Journal business reporter Brianne Pfannenstiel is a self-described product of the digital age....
A Fresh Look at Lead Generation
[responsive][/responsive]Lead generation – it’s behind most of what we do in B2B marketing, and it’s...
The eBook Myth and the College Student
[responsive][/responsive]You might think that college students would adore e-books as a replacement for their big,...
7 Things You Can Learn from an Ikea Catalog
Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that....
Print Magazines Preferred Over Digital By Content Marketers
[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and...
The Pros and Cons of Package Free Markets
[responsive][/responsive] A new supermarket called Original Unverpackt (tr: Originally Unpacked) recently opened in Berlin after...
A Fresh, Sane Look at the Print Vs. Digital Debate
[responsive][/responsive]SPH Magazines in Singapore has a revamped business model, and they aren’t shy about going...
Design Tip: Extracting Images from Their Backgrounds in PS
[responsive][/responsive] Photoshop is another of those design tools that has a seemingly endless learning curve....