Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Why You Should be Publishing on LinkedIn
A friend asked me about LinkedIn the other day. “What’s that site all about? I’m...
From Platform to Publisher: Behind LinkedIn’s Transformation
[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find...
Trade Magazines Hot in Emerging Markets
For emerging markets, especially China, trade magazines look to be hot properties in the next...
Is the Catalog Industry at Risk of Another Meltdown?
[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several...
We are All Print Geeks: 9 Studies Show Why
[responsive][/responsive]Love the feel of a great book? Or are you one of those who have...
Creating Selfish Permanence in a Digital Design World
[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely...
Content Marketing is the Only Marketing Left
[responsive][/responsive] Much has been written lately about the attention economy and the need for brands...
Marketing 101 in the Social Sphere
[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea...
One Year Later, Allrecipes Print Venture is Booming
[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform...
GoPaperless Missed the #Greenwashing Memo
Seems hard to believe that they missed the memo, but there you have it: GoPaperless...