"I believe in all platforms all the time" referring to print, digital and mobile engagements with their magazine brands. Steve Lacy, Chairman & CEO, Meredith Corp.
iPad Mini print ad campaign wins design award for magazines - As noted by Ad Age, each of five print ads features a different magazine's cover at the left, and the same cover within an iPad Mini at the right, with a small Apple logo and the tiny words iPad Mini at the bottom.... read more →
This is the third installment of a four-part series looking at how publishers are organizing themselves to thrive in the post-desktop era. It is brought to you by Vizu, A Nielsen Company, the leader in measuring digital brand advertising effectiveness. For all the chatter about the hope of mobile advertising, most publishers... read more →
"People love magazines in their print and new digital formats." President of Hearst Magazine, David Carey.
A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s. His newsstand successes include the Dollar Tree Program, Family Circle’s 75th Anniversary multi-platform promotion/$0.75 edition, and the sale of the first bookazine (Great... read more →
Alien-themed butler trays! Shocking mergers! Bizarrely profitable weight-loss products! Yes, SkyMall's business story is as wild and wide-ranging as its offerings. As you boarded your flight that day, perhaps you didn't realize you were in the market for a garden statue that looks like Bigfoot. But, as the plane doors... read more →