Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Why Some Marketers Are Calling Print “The Secret Weapon”
Looking for hard evidence that print is a powerful strategy for B2B? Look no further...
10 Tips for Better Proofreading
The quote is often attributed to Ernest Hemingway, although some believe it more rightly belongs...
Blurred Lines Now Official per ASME
Calling their new guidelines more “compass” than “map,” the American Society of Magazine Editors has...
Nonprofits to Get a Break from USPS in May?
Is this the light at the end of the USPS rate hike tunnel? According to...
Interview: 614 Media Success with Print and Digital
Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege...
The 30-Second Test that Could Save Your Mobile Bacon
We’ve been warned that it’s coming, and yet many businesses are still unaware (or trying...
Advertorials and the Ovaltine Effect
I remember the first time I realized that what I was reading was an advertorial...
Penney’s Reintroduces Print Catalogs; Sales Go Up
It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a...
Huffington Post on Why Print Still Matters
It’s hip to be square, and that goes for marketing too. According to Lee Traupel,...
MAFH Prints a Gorgeous Magazine
When the Museum of Fine Arts, Houston (MFAH) realized their monthly membership magazine wasn’t engaging...