Freeport Press Blog

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

How a Big Cover Concept Drives Sales
The pressure to create high-impact cover concepts to boost newsstand sales has never been higher,...
Why Authors and Readers Still Prefer Print
It’s odd to see it published in Digital Book World, but this article by Dana...
How One Publisher Went Glossy When Everyone Else Was Going Digital
Digital media was just beginning its disruption of the print industry in 2003 when Steve...
Magazine Publishers Sell Magazines – Not Content
As magazine publishers have made the transition to magazine media brands, something seems to have...
Really, Let’s Stop Saying This
Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing...
USPS Rate Hike Looms
It’s been a wild ride, but the Postal Regulatory Commission has finally approved the USPS’...
What Part of “Don’t Deceive Your Readers” Aren’t We Getting?
[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their...
Good Small Business Marketing Means Doing the Math
"While social media is sexy, and advertising is easy, there’s still tremendous power in printed...
Key Takeaways on the State of Print Ads
The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel,...
Postal Service Statement on Postal Regulatory Commission Ruling
Yesterday's ruling by the Postal Regulatory Commission (PRC) approving the proposed prices and classifications for Standard...