Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Welcome to the Transcended Infinite Media Age
Overall print magazine circulation is stable or slightly up, and magazine readership (both print and...
7 Good Reasons to Use Catalogs
The catalog – long a staple of the direct marketing industry – has undergone a...
Keith Kawasaki on the Longevity of Print
Mr. Magazine tells a great story about how the Army National Guard's magazine came into...
Ross Dawson on the Future of News
What does the future of news consumption look like? Pretty much exactly opposite from the...
The Print Catalog that Hit the Social Big Time
Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie...
The Competitive Advantage of Creative Genius
Magazines have a keen edge over other forms of media when it comes to creativity...
Irony at Apple in Viral Ad Patent
In April, we told you about Facebook's patent application to create a new kind of...
An Ad by Any Other Name…
Published, sponsored or presented by, it’s all the same: content that appears as part of...
The Viral Power of the Magazine Cover
Something interesting is happening to magazine covers. Rather than facing extinction like so many predicted...
Publishers Consciously Uncoupling Content from Brands
Last week we talked about the new digital disruption as Apple and Facebook prep for...