A Summer Reading List for Marketers - Following are some of the richest and deepest places to grab a master's level education in marketing... for free (free of cost... not free of time, effort and homework). A great list of free newsletters, websites, audio and video online. Original Article: http://blogs.hbr.org/cs/2013/06/a_summer_reading_list_for_mark.html
Co-creation is an age-old customer-centric marketing approach, a collaborative process of creating something of mutual value between a producer and a consumer. Today, it is spreading into magazine publishing as a new form of open journalism by bringing together reporters and the “crowd” to collaborate on story production. Original Story:... read more →
The latest Fast Company Magazine Cover reminds us to unplug - Baratunde Thurston pulled the plug on his digital life and shared what he discovered. http://www.fastcompany.com/3013074/unplug/unplug-the-complete-guide
Original article flippingpagesblog here: http://flippingpagesblog.com/what-is-a-magazine-bo-sacks/ Publishing veteran Bo Sacks was wondering “What is a magazine?” back in 2006. Bo wrote on the subject for Publishing Executive magazine long before the iPad hit, but his thoughts on what a magazine can be in the 21st century – the same as it has always been... read more →
Enthusiast media company F+W Media has just launched a new video subscription site for crafters called Craft Daily. The site is a paid content venture, with a tiered subscription model enabling unlimited views at monthly or yearly terms. A monthly subscription for content across all of the nine crafting categories is $19.99 and... read more →
Are you considering responsive design for your website? For well-known examples of responsive websites, see The Boston Globe, Mashable, Disney, Starbucks and others. Responsive media sites are popping up often. Responsive design resonates with publishers. The development technique stems from the proliferation of new devices, screen sizes and platforms being used by consumers and the... read more →
"I believe in all platforms all the time" referring to print, digital and mobile engagements with their magazine brands. Steve Lacy, Chairman & CEO, Meredith Corp.
iPad Mini print ad campaign wins design award for magazines - As noted by Ad Age, each of five print ads features a different magazine's cover at the left, and the same cover within an iPad Mini at the right, with a small Apple logo and the tiny words iPad Mini at the bottom.... read more →
This is the third installment of a four-part series looking at how publishers are organizing themselves to thrive in the post-desktop era. It is brought to you by Vizu, A Nielsen Company, the leader in measuring digital brand advertising effectiveness. For all the chatter about the hope of mobile advertising, most publishers... read more →
"People love magazines in their print and new digital formats." President of Hearst Magazine, David Carey.