Oct 03

Do Your Native Ads Stink?

As native advertising becomes a growing force in the industry, publishers need to develop a clear vision of their own editorial line. Marketers and advertisers are continuing to push the envelope (it’s their job to do so, after all). And with traditional advertising revenues down, editors are facing internal financial... read more →
Oct 02

Taking Issue with Next Issue

Is Netflix the model for future magazine consumption? Some magazine publishers seem to think so, and are rolling out a bundled subscription package that includes titles from Conde Nast, Rogers Media, Hearst, Meredith, Newscorp and Time Inc. The Next Issue venture will offer a one-price bundled product, aimed to increase... read more →
Oct 01

In Ads We Trust

  Word-of-mouth, TV, branded websites, and newspaper and magazines remain the most trusted advertising sources, according to a survey of more than 29,000 consumers from around the globe. Nielsen’s recent Global Trust in Advertising and Brand Messages shows that ads “on TV and in newspapers and in magazines continue to... read more →
Oct 01
Sep 30
Sep 26
Sep 26

A Solution to Digital Deprivation?

Book lovers say things like this all the time: “My e-book reader is convenient, but I like the feel of holding that book in my hands, turning the pages, feeling the paper.” The deliciously tactile experience of reading a printed book or magazine cannot be replicated by a cold glass... read more →
Sep 25
Sep 25

Consumers Still Digging Direct Mail

[responsive][/responsive]Digital marketers would love us to believe it, but the rumor that direct mail has lost its touch with the typical consumer is unfounded. In fact, 60% of North American consumers enjoy reading direct mail promoting new products, and direct mail is preferred over email across key business verticals products... read more →
Sep 24

Confused by Native Ads? So is the FTC

[responsive][/responsive] In an effort to better understand native advertising and its implications for consumers, the FTC will host a workshop in December to “do a deep dive into the popular practice, bringing together publishing and advertising industry reps, consumer advocates, academics, and of course, regulators to explore the consumer protection... read more →