Freeport Press Blog

Insights and industry news from
printing experts

Home • Freeport Press Blog

You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Advertisers Leaving Money on the Table
This spring we noted an AT&T case study that found print had four times the ROI...
Since when is Fast, Cheap and Easy a Good Thing?
It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising...
Is Reading 1,000 Words a Minute Too Dang Fast?
In the course of the average work day, most of us have a lot of...
How iOS9 Can Help Publishers Boost Digital Subscriptions
There’s been a lot of talk about some key changes coming in iOS9 this fall....
Readers Ask: Where Are The Books?
Never come between book lovers and their books. Librarians across the country are learning this...
Why Digital Ads are Losing Value at an Alarming Rate
Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back...
Two out of Three Adults Do THIS 2-3 Times a Month
Digital magazine researchers find a surprising number of respondents read a lot of print titles....
Apple Advertisers Treading with Caution
This year’s shiny big thing, the Apple Watch, may be lackluster in the sales department,...
Why Heavier Paper May Be a Brilliant Move for EW
Entertainment Weekly saw a 14-15% drop in ad rates the first half of this year....
Why B2Bs Can’t Afford Not to Print
Consumer trends are clear: more people prefer to read magazines in print format than in...