Sep 04
Sep 04
Sep 03
Sep 03

Schooled on Print Ads

Location analytics company Placed may be sorry they conducted this study, but their latest research shows a definite preference for printed back-to-school ads over other channels -- including digital. As reported by Steve Smith in MoBlog, “It turns out that when asked which ways they prefer to receive back-to-school promotions,... read more →
Aug 30
Aug 29
Aug 28
Aug 27
Aug 27
Aug 26

Can the American Newsstand Be Saved?

The reason behind the current ailing newsstand model is debatable – cost of single copy vs. subscription prices, ineffective retailing decisions, even the so-called “mobile blinders” phenomenon. Fixing the issue requires a deep dive into the entire consumer channel experience. In his recent post “The American Newsstand: The Solution, in... read more →