Nov 25
Nov 21
Nov 21

Advertising Apocalypse Coming Soon

Are we witnessing “the end of advertising as we’ve known it”? According to industry expert Steve Gray, yes indeed. While he apologizes for his hyperbole, he goes on to say, “We need to realize that we’re witnessing the end of advertising as we’ve known it. Not this year, not next... read more →
Nov 20

iPhone Mags – Don’t Bring Me Down

In an era of less-than-robust print revenue for magazine publishers, the digital business stream has become increasingly important to a healthy bottom line (or at least the appearance of such). To accommodate its digital goals, a print magazine is often redesigned (or, in the worst cases, simply scaled down) to... read more →
Nov 19
Nov 19

“Skip to video in 3…2…1…”

Advertisements inserted into online videos have become ubiquitous. But is anyone watching them? Given that viewers often have the option to watch for a few seconds then skip to video, advertisers may be missing out their fair share of eyeballs. How effective are video ads? This was the question posed... read more →
Nov 18
Nov 18
Nov 14
Nov 13