Oct 11

One Very Smart Ad

Q: When is an ad more than an ad? A: When it says what you want to say while barely saying a word. At this point, the ad becomes the thing itself, not just a representation but an actual testimony to what the thing is.   Take this design school's... read more →
Oct 10

USPS – It’s Really Not Their Fault

The USPS has been making headlines lately, floating new delivery schedules and rate hikes designed to stem the flow of billions in operating losses. Time and again their “reforms” go untried, and they continue to bleed red ink. Politicians spout that the USPS needs to operate more like a business... read more →
Oct 10
Oct 09

2013 – The Year of Social Spam

Email programs getting savvier at detecting and preventing spammers? No problem, we’ll just go spam on social media. That seems to be one of the reasons why spam has shown as astonishing 355% growth in the first half of 2013, according to a recent article by Lorenzo Francheschi-Biccierai in Mashable.... read more →
Oct 09

Dancing with Programmatic Ad Buys

Like all things in this new digital reality, technology has radically altered the way online advertising is bought and sold. Automated ad sales are growing quickly, and companies that only a few months ago refused to sell online ad space through programmatic channels are now doing so, according to Jack... read more →
Oct 08

Throw Some Ink at Your Content Marketing

As a B2B lead generation tool, it’s hard to beat the value of content marketing. As companies put more of their marketing dollars in this type of content creation, a few smart cookies are creating printed content marketing vehicles to leverage that content and build staying power. The mantra behind... read more →
Oct 08

Digital Doubts Hang Heavy

Not sure if your digital investment is paying off? You’re in good, if confused, company. Fewer than one in 10 marketers strongly agree with the statement "I know our digital marketing is working," according to a recently-released survey from Adobe Systems. Aptly titled “Digital Distress: What Keeps Marketers Up at... read more →
Oct 07
Oct 07

It’s Print AND Digital Above $100K

If you live in a household that makes more than $100K a year, you probably don’t see the choice between print and digital as an either/or proposition. Affluent Americans, according to the 2013 Ipsos Affluent Survey USA, remain avid consumers of traditional media like magazines and newspapers, even while they... read more →
Oct 04

A Mag is a Mag is a Mag…

It’s a perfect day when Shakespeare is the most relevant man to paraphrase. The Bard may proclaim that a rose by any other name smells as sweet, that it’s not what we call it, but what it is that counts. We’d love to hear what he would say about a... read more →