Nov 04

Print is the New Black

To gain exposure and customer engagement, savvy brands are publishing high-quality printed magazines that feature delicious editorial content and gorgeous imagery. It’s an idea worth examining, and Miguel Buckenmeyer does just that in last week’s post in Optical Cortex, in which he cites a great article from Conently on the... read more →
Nov 04

A Direct Line to Action

Why is direct mail still such a powerful force? According to the Direct Marketing Association, it could be that direct mail spurs immediate action, according to a new study from DMA. As reported by Ishbel Macleod of The Drum, UK consumers are more likely to deal with direct mail immediately... read more →
Nov 01

Engage With a Plan

With a freshly-minted Facebook page published, many business owners think it’s time to just let it fly. Engage, ask for likes and the social world will find its way to your inner circle. Nice thought, but not likely. Folio’s Roy Beagley advises that you start with a strategy. “Whether you... read more →
Nov 01

Blueberries Among Us

The billboard is un-missable. Towering over a heavy traffic zone just off I-69 in Flint, the deep blue sign with white lettering reads simply “I’m Concerned About the Blueberries.” The cryptic message had locals, and then people everywhere as the story spread virally, guessing. Was it about drugs? Global warming?... read more →
Oct 31

It IS Broke – How to Fix the Digital Divide

With any sweeping change, culture shock is inevitable. And so it goes in the publishing industry, as traditional media teams comes face to face with their new digital neighbors. The divide can seem extreme, and blending print and digital cultures remains a work in progress, says eMedia’s Rob O’Regan. The... read more →
Oct 31

Sponsorships Instead of Ads?

Advertising –it’s the grease that turns the wheels of the publishing industry. For many smaller publishers, it’s often considered a “necessary evil,” as pointed out by Offscreen’s publisher Kai Brach in a recent blog post. Brach has come up with an elegant alternative to ads in his magazine, by offering... read more →
Oct 30
Oct 30

Apps and Oranges for Print Magazines

With an estimated 50% of the adult population expected to own tablets in the next three years, you’d think that digital magazines would be making up an ever more massive chunk of magazine circulation figures. You’d think, but you’d be wrong. Lucia Moses ponders this and other intrigues of the... read more →
Oct 30
Oct 30

Is Native Advertising Hitting a Wall?

That’s the question being asked by Adweek’s Lucia Moses in a recent article about the roadblocks of native advertising. Stating in no uncertain terms that “clients and agencies need to get out of the way,” Moses paints a picture of borderline chaos in the creative world as “marketers and publishers... read more →