Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Less is More and More is Better
Want your publication to thrive in print? Raise the bar regarding reader experience. Bookazines have...
Is Bigger Really Better in the Luxury Print Magazine?
The trend is clear: Major fashion publishers are going for size. Seems bigger is better...
Making it Rain with your Association Magazine 
“An association magazine gives you the ability to highlight and double down on your business...
Journalism, Clickbait and the Edge of Peak Content
“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with...
Print Adverts Rock in the European Union
Top advertisers in the major EU markets spend up to one-third of their budget on...
The Symbiotic Relationship between Harvesting and Recycling
Without fresh wood fiber, recycled fiber would quickly run out and the recycled paper supply...
Digital Dysfunction and the Broken Ad Industry
The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule...
Millennials are Getting All Touchy
Why print is a hugely powerful way to engage the goat-cheese generation. “We’re paper nerds,”...
Penny Wise, Print Foolish?
How associations risk alienating their members, and how you can avoid the same mistake. We...
“Bah” Said the Man Who Does This for a Living
Why one content expert says “Long Live Print!” amid the growing excess of digital content...