Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

You Gotta Hand it to Facebook
Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu...
Print Boom: Bookstores are Up and Paper is Back
U. S. Census Bureau data shows a resurgence in bookstore sales. For many, it’s “paper,...
The Old-fashioned Facts on Magazine Media We’ve Been Waiting For
There’s been a lot of dissent in how to count magazine readership data in a...
Amid Slumping Profits, Kohl’s Turns to Print
The retailer plans to test more print marketing and back off their digital spend after...
The Dodgy Bull behind Video Viewership Numbers
The way platforms like FB measure video views gives a wildly inflated picture of what’s...
Where Will You Be When the Video Bubble Pops
Illustration: Jim Cooke Media companies are pouring resources into video, but it may not be...
The New Church and State in the Digital Age
The lines may have blurred, but the consumer still doesn’t want to be misled. This direction...
Yes it Has Value but No, We Won’t Pay For It
Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers...
Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result...
How Print Wisdom is Saving Digital Ads
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future...