Feb 21
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Feb 20

New York Times Goes Dark on Snapchat

Last summer, they squared off against Facebook over the platform’s political news policy. Now, the New York Times has quietly paused its Snapchat channel. What’s up with that? “The Times’ most recent edition is dated Dec. 21, 2018,” writes Kerry Flynn in Digiday. “The publisher launched on Snapchat on April... read more →
Feb 19
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Feb 11

The Crisis of Consumer Attention Reaches the Tipping Point for Advertisers

The interruptive strategies of digital marketing are in fact contributing to a decline in consumer attention. That’s the premise behind Attention Please, a research program undertaken by Magnetic Media in partnership with PHD Media and Bournemouth University.  The researchers set out to answer some key questions about our increasingly self-disrupting... read more →