Do you use e-mails to reach your customers or readers? If so you need to read this. Email Subject Lines: Which Terms Work, and Which Don’t. . . Adestra has released [download... read more →
An intense competition is heating up to transform the world of sponsored content into a more programmatic buying experience. But in the race to win, the timing between the sellers... read more →
Co-creation is an age-old customer-centric marketing approach, a collaborative process of creating something of mutual value between a producer and a consumer. Today, it is spreading into magazine publishing as... read more →
The latest Fast Company Magazine Cover reminds us to unplug - Baratunde Thurston pulled the plug on his digital life and shared what he discovered. http://www.fastcompany.com/3013074/unplug/unplug-the-complete-guide Fast Company June Issue... read more →
Original article flippingpagesblog here: http://flippingpagesblog.com/what-is-a-magazine-bo-sacks/ Publishing veteran Bo Sacks was wondering “What is a magazine?” back in 2006. Bo wrote on the subject for Publishing Executive magazine long before the iPad hit,... read more →
Enthusiast media company F+W Media has just launched a new video subscription site for crafters called Craft Daily. The site is a paid content venture, with a tiered subscription model enabling unlimited views... read more →
Are you considering responsive design for your website? For well-known examples of responsive websites, see The Boston Globe, Mashable, Disney, Starbucks and others. Responsive media sites are popping up often. Responsive design resonates with publishers.... read more →
"I believe in all platforms all the time" referring to print, digital and mobile engagements with their magazine brands. Steve Lacy, Chairman & CEO, Meredith Corp.