The good people at HubSpot offered up a great piece last week titled The 7 Elements of Modern Web Design.
“Every year, we see new website design elements emerge,” writes HubSpot’s Rachel Sprung. “Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign, the better your new website will be.”
1. Unique Typography
It’s one way to immediately set your brand apart from everyone else out there, and give readers a consistency throughout their user experience. It’s a huge part of your brand experience.
2. Flat Design
Apple was an early pioneer in this kind of simplistic, almost Zen-like look. By eliminating the visual clutter, the focus remains on the message with minimal distraction.
3. Hover Effects
“Hover effects are a great tool to help with a user’s experience. The design isn’t intrusive, yet it helps website visitors keep track of where they are looking on a page,” says Sprung.
4. Scroll to Page Sections
Used to allow visitors to scroll onto different sections of the same page by clicking one link, it can also be helpful for returning visitors. “They may be looking for one piece of information they saw previously, and with scrolling, they can get to the section of the website page where it exists easier and quicker.”
5. Giant Product Images
“Larger product images help designers highlight different features of a product in a more efficient and effective way,” says Sprung. It also helps the viewer understand the product more quickly by seeing it rather than reading about it.
6. Product Videos
Why? Because consumers demand it. “According to Inc. Magazine, 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business,” writes Sprung.
7. Large, Responsive Images
Large photos used as backgrounds can be made responsive to any size screen. By making the desktop experience look as similar to the mobile experience as possible, you increase familiarity and recognition regardless of device.