Email programs getting savvier at detecting and preventing spammers? No problem, we’ll just go spam on social media.
That seems to be one of the reasons why spam has shown as astonishing 355% growth in the first half of 2013, according to a recent article by Lorenzo Francheschi-Biccierai in Mashable.
And if you think your Facebook newsfeed is now more trash than treasure, you are right. A report on social spam by Nextgate shows how out of control the issue has spun, with one in 200 social posts being pure rot.
That’s a lot of processed meat. Why the rapid spread at a time when consumers are more spam-wary than ever?
“The biggest strength of social spam is perhaps its reach,” says Francheschi-Biccierai. “Email spam is delivered to one user at the time, while a spammy post on social media can potentially reach thousands or millions of people. And it’s harder to detect: only 15% of all social spam has a link that can be detected as spam, according to the report.”
The biggest offending networks seem to be Facebook and YouTube, and Facebook takes top honors for phishing posts.
On the positive side, maybe they’ll leave email alone and we go back into our inboxes without feeling bombarded. (Yeah, I doubt it too.) Meanwhile we’ll be curious to see how Facebook plans to handle (or monetize) the spamminess moving forward.